Phoenix Petroleum Bags 4 Trophies At 56th Anvil Awards


Sinantolan: Bicol Cuisine’s Sour-Salty Secret

Nyam! Asim craving is solved with Que Rica's Sinantolan.

Gatchalian Pushes For Proper Waste Management Amid COVID-19 Pandemic

Senator Gatchalian, adding that the DOH must require medical wastes to undergo waste treatment before being hauled to disposal facilities.

GenSan Sets Inoculation Of Seniors, Persons With Comorbidities

GenSan will start the inoculation of its senior citizens and individuals with comorbidities next week.

7 Cebu Kids’ Baptism Highlights 500th Year Of Christianity Mass

Archbishop Charles John Brown baptized the seven children to the Roman Catholic Church to depict the same event of the 500th Year Of Christianity in Cebu.

Despite the challenging year, Phoenix, now a multi-industry corporation, managed to win a Gold Anvil and three Silver Anvils during the prestigious 56th Anvil Awards for its exemplary programs that delivered significant and positive impact to the community.

Winning a Gold Anvil for the ‘Public Relations Program Directed at Specific Stakeholders-Suppliers’ category, #WeSupportSMEs is a COVID-19 program created last year by FamilyMart, the convenience store brand of Phoenix. Launched in June, the program aims to help small businesses expand their customer network by making their products available at FamilyMart’s retail chain. It also won a Silver Anvil under the ‘Specialized Public Relations Program-COVID related PR Programs with Tools’ category, as an innovative program created in response to the pandemic.

Meanwhile, Kwentong Phoenix, a project created with content development and marketing agency PageOne, won a Silver Anvil for ‘Digital Public Relations Program-Good Governance/Social Responsibility/Responsible Citizenship’. Kwentong Phoenix is a Facebook-hosted content that features human-interest stories of Phoenix employees, relating their life and experiences in the company.

Another Silver Anvil awardee is Phoenix SUPER LPG’s ‘Sarap Pala Magluto’ campaign that launched the company’s LPG brand nationwide. The campaign introduced the SAFE, SIGURADO, and SIMPLE Phoenix SUPER LPG SRG indicator regulator, and unveiled Popstar Royalty Sarah Geronimo as the brand ambassadress. The campaign was recognized for the ‘Public Relations program Directed at Specific Stakeholders-Consumers’ category.

“We are very happy that our hard work and innovative programs have been deemed as worthy of recognition by the Anvil Awards. While many of our initials plans and strategies suddenly changed last year, we were able to pivot and thrive in 2020. These award-winning programs are testaments that our goal of becoming an indispensable partner in the journey of everyone whose life we touch will continue despite trying times,” Phoenix Petroleum President Henry Albert Fadullon said.

In 2015, Phoenix won its first Anvil with a Silver recognition under the ‘Public Relations Tools: Multimedia/Digital Online Video’ category for ‘Fuel the Dream’, an online video created with media and creative agency Havas Media.

Organized by the Public Relations Society of the Philippines, the Anvil Awards is an annual public relations awards in the Philippines given to select public relations programs, tools, and practitioners of exemplary performance in the field.

This year, with the theme “PR for Good”, the 56th Anvil Awards gave out six Gold Anvils and 122 Silver Anvils to outstanding public relations programs and tools that showed purpose-driven and impactful initiatives that promote corporate integrity and social good during crises and across platforms.

Pru Life UK Continues To Offer Free COVID-19 Protection With Vaccine Through Pulse

Complete your Pulse app registration to avail PRUPersonal Accident insurance for FREE!

Pagudpud Beach Listed Among World’s ‘Most Beautiful’

Proud Pinoys! Saud Beach in Pagudpud, Ilocos Norte was listed among the 25 Most Beautiful Beaches in the World.

DSWD Livelihood Aid Empowers Women In Cebu

The Sustainable Livelihood Program (SLP) of the DSWD has benefited women in Cebu who have succeeded in their livelihood undertakings.

Rehab Center For Stroke Survivors Opens In Ilocos Norte Town

The local government of Ilocos Norte opens its first Physical Therapy Community-based Rehabilitation Center for stroke survivors in Solsona town.

Ilocos Norte Strengthens Mental Health Services For Learners

The Ilocos Norte government and the DepEd in Laoag City have merged their two programs to address the mental health and well-being of young learners.

Eagle Cement Bags First Golden Arrow Award For Corporate Governance

Congratulations! Eagle Cement brings home its first Golden Arrow Award from the Institute of Corporate Directors (ICD) during the ACGS Virtual Golden Arrow Recognition.

SMC Ramps Up Tullahan River Cleanup Efforts, Removes 168,000 MT Of Silt And Trash To Date

SMC is on track to more than double its daily dredging of silt and trash for its P1-billion Tullahan-Tinajeros river system cleanup project.

Decreasing QC ‘Attack Rate’ Crucial In NCR+ Healing: OCTA

The decreasing cases of Covid-19 infections in Quezon City is a sign of healing, the UP OCTA Research team said.

DOLE Releases P1-B Cash Aid For 240K Tourism Workers

The DOLE has released over PHP1 billion for the payment of financial assistance to almost 240,000 workers in the tourism sector affected by the Covid-19 pandemic.

How To Avail Of Free Shipping And Other Perks When Buying Essential Goods

Here's how to maximize your sweldo at Shopee's Payday Sale!