Megaworld Lifestyle Malls Wins Big At IABC 18th Philippine Quill Awards


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Megaworld Lifestyle Malls bagged 14 awards at the 18th Philippine Quill Awards, the country’s most prestigious awards program in the field of business communication presented by the International Association of Business Communicators-Philippines last March 25, 2021.

Megaworld Lifestyle Malls received 5 Excellence Awards for its various programs and campaigns. Safer and Happier, the company’s campaign to ensure safe and responsible malling amid the pandemic, has received a total of three Excellence Awards in the categories of Marketing, Advertising and Brand Communication, Customer Relations and Media Relations.

The launch of the webinar series Museums Matter at the Iloilo Museum of Contemporary Art won an Excellence Award for Social Media Programs for positioning museums at the forefront of blended learning during the pandemic. The same program was a nominee for the Top Award for Communication Skills and Top Award for COVID Communications. Iloilo Business Park’s P2P Launch also won an Excellence Award in Government Relations.

Megaworld Lifestyle Malls was awarded a total of 9 Merit Awards. These include Unleash Your Colors: A Pride Month Celebration at Megaworld Lifestyle Malls (Customer Relations), Arcovia City in partnership with Pasig City – Paskotitap and the Magical Holiday Lights (Government Relations) and Dinagyang Festival 2020 at Festive Walk Mall (Special and Experiential Events)

Countdown to 2020: The Lucky Chinatown Chinese New Year Celebration Microsite, McKinley Hill’s 2019 Grand Christmas Parade and Safer and Happier at Megaworld Lifestyle Malls Microsite – COVID Comms were recognized in the Communication for the Web category while the Megaworld Lifestyle Malls Good Time Choir was awarded for the Audio Visual category.

Megaworld’s efforts to connect with its customers amid the pandemic, the Find your Faves at Megaworld Lifestyle Malls and Megaworld Lifestyle Malls’ quarantine content, won Merit Awards for Social Media Programs for providing customer-centric online communities and engaging customers through diverse social media content.

“We are sharing these recognitions with our stakeholders, frontliners and customers who have been with us in rediscovering good times,” said Graham M. Coates, head of Megaworld Lifestyle Malls. “We remain committed to providing Filipinos with a safer and happier way of shopping, while making worthwhile memories.”

Megaworld Corp. won a total of 22 Quill Awards, and was nominated as the Top Company of the Year.

For almost two decades, the Philippine Quill Awards has been bestowing a seal of approval for businesses and organizations that have excelled in using communication to achieve business goals and drive social good.

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